Today’s guest is not only one of the biggest names behind-the-scenes in the modeling and artist management industry, but one of Natasha's nearest, dearest and funniest friends. For over 20 years, Craig Lawrence has been working with the biggest and most influential names in the modeling and celebrity industry in New York, Miami, and around the world. Natasha and Craig met when NKPR was hired to act as the agency of record for FORD Models in NYC - because the thinking was that there are no barriers when it comes to working. Smart work is smart work, and Craig has exemplified that. On the podcast the pair talk about honesty, dealing with egos and when it comes to surrounding yourself with the right people - it’s about the quality, not the quantity.
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